At Better our sweet spot is to team up with agencies OR FRIENDS to deliver better work on high profile projects or pitches.
Storytelling, inspiring brand manifiestos, big ideas, brand positioning, beautiful scripts and pitch-winner creative concepts. That’s what we do better.
In order to aim at great results we have one golden rule:
ONE PROJECT AT A TIME
THE BRIEF WAS:
RELAUNCHING TECATE BEER FOR US MARKET.
THE TARGET:
MEXICAN AMERICANS.
WITH THIS “ODE TO MEXICAN AMERICANS” WE WON A PITCH AGAINST DROGA5NY AND OTHER GREAT AGENCIES.
Mexico is not a territory.
Mexico is not a country.
Mexico is a feeling.
So wherever you feel Mexican, there is Mexico.
Mexico could be in the middle of L.A.
Or in the middle of nowhere.
Because it’s in your blood.
So don’t waste time trying to hide it.
It’s too big. Too strong.
Believe me, there is no such thing as being half Mexican.
As there is no such thing as being half you.
Be ready to stand out. You are not like everybody else.
The best you can do is celebrate it.
TECATE. MEXICO IS IN US.
The creative concept “MEXICO IS IN US” had the power of the 3 dimensions:
1. “MEXICO IS IN US”, as Tecate beer, it’s in our ingredients.
2. “MEXICO IS IN US”, as Mexican Americans. It’s in our blood.
3. “MEXICO IS IN U.S.”, Mexico is in the United States, cause every time you take a sip of an ice-cold Tecate, you refresh your Mexican spirit, and there, when you feel Mexican, well, you are in Mexico.
With this creative concept, we won a Coca-Cola’s global pitch and a Film Cannes Lion With the participation of more than 15 agencies from all over the world.
The Spot was launched in 92 countries and reached 2.5 MM viewers in just a few weeks.
The film was shot in London, Cape Town and Buenos Aires by Smuggler Films; Oscar nominated director, Henry-Alex Rubin and post produced by three times Oscar nominated editor Saar Klein.
A TIME REFLEXION FOR AUDI’s GLOBAL CAMPAIGN
AUDI A6
The new Audi A6 is equipped with Audi Intelligent Technologies that helps you to put time by your side.
"This PSA About a Man and His Dog Will Break Your Heart"
The New York Times
"Tear-jerking Argentinian organ donation advert about man and his dog goes viral"
The Independent
“The man and the dog”
With this film we won in Cannes and the Bill Bernbach Award “Best film of DDB Network”. The video went viral and was posted by the New York Times, The Guardian and Corriere Della Sera among other 20 newspapers around the globe.
FATH, the Argentinian Organ Donor Foundation needed to raise awareness for its cause in a country where people don't pay too much attention to it. In Argentina, every year there are 8000 people on the waiting list for an organ. This film appeared in every news TV shows in Argentina and went viral globally making people think about the issue in a beautiful way.
How do you CREATE awareNESS ABOUT drunk driving in an unexpected way?
This experiment won Brazilian Tv Shows attention and 4 Cannes Lions.
DRUNK VALET
Without showing car crashes, accidents or dead people, this piece of content raise awareness about drunk driving with just a twinkle in the eye. The social experiment was simple: put a different kind of valet to park customers' cars: a drunk one. The online video was presented by Brazilian major news TV shows as a unique approach to the problem.
The Challenge of GILLETTE’S LATAM pitch was:
Launch the new Gillette Specialized Invisible Gel deodorant for aspiring athletes.
Benefit of the product: Invisible, it doesn’t leave stains on your skin or clothes.
Insight we’ve put on the table: When a coach is great, he is invisible.
We enhance the “invisible” benefit of the product by making an Ode to those invisible coaches who train the athletes.
Beto did a guessing game with the client as a rational:
“You surely don’t know who Gil Reyes is. But you surely know who Andrea Agassi is”.
“You surely don’t know who Dean Smith is. But you surely know who Michael Jordan is”.
“You surely don’t know who Angelo Dundee is. But you surely know who Mohammed Ali is”.
this WAS THE mood video AND CREATIVE CONCEPT WE PRESENTED TO WIN THE PITCH
The first commercial shot by a car
5 Cannes Shortlist
GTI FAST FILM
In 2016, the new VW Golf GTI was launched with an unexpected turn. Instead of using a director to shoot the film, we used the car to do it. We released a 3-second-TV spot that was too fast to be appreciated for the human eye, inviting everyone to watch the slow motion version on an online platform.
THIS WAS THE SLOW MOTION VERSION PEOPLE WATCHED ONLINE.
“THIS HEARTBREAKING LOVE STORY
CALLS FOR MORE ORGAN DONORS”
ADWEEK
Cannes Film Shortlist
The Argentine Liver Transplant Foundation with the collaboration of ROCK the agency and producer company Primo presents “Match”, a love story in modern times which seeks to inspire people to become organ donors.
We helped Rappi to change Colombians perception about the brand thru the real stories of its the delivery team throughout Colombia.